How online charity and online donations can benefit business

How charity donation can benefit your business?

  • Jan 18, 2021
  • - by Annamrita

When you do good to others, it comes back to you in some way or the other. Besides the immediate tax exemptions, a charity donation benefits your business in more ways than you can imagine. 

Give more, earn more

Adopting a philanthropic business approach enables you to think beyond your balance sheets and commercial KPIs. It helps you increase positivity in your work environment and improve your team’s morale significantly. It adds to the pride of your employees who try to be more involved and engaged in whatever way possible to contribute to your cause. Your charity donation improves employee productivity, reduces attrition rate, and attracts new employees. All these inevitably add to business success which is reflected in your profit margins. 

Improve brand equity

With both offline and online donations, you can add some extra sheen to your brand. When you donate online or make a contribution towards a cause offline, you raise your business profile and improve its reputation in the market. Studies have shown that 70% of consumers prefer brands with long-term commitment towards some cause, with child welfare topping the list. 

Start new conversations 

Corporate philanthropy is an effective audience engagement tool, particularly with the millennials who love to engage with brands on social media platforms. When you support genuine causes that align with your business values, your brand comes across as one that wants to make real changes in society, beyond the promotions and publicity. This opens the floodgates of communication not only for your customers but also for a wider audience.  An online charity donation reflects your business ethics and values, improves your brand’s reputation, and attracts new customers who are involved with online charity and fundraising programs. 

Build loyal communities 

Corporate charity donation need not always be for a global cause. Small business owners, operating locally, can donate money online or participate in offline philanthropic activities that help address immediate local community problems. Your efforts of improving local communities will increase your business reputation and drive word-of-mouth marketing for your products and/or services. Alternatively, large business houses with pan-India operations can participate in online donation India campaigns for contributing to greater national issues. 

At Annamrita, we are on a mission to build a hunger-free India, one meal at a time. With a strong belief that the ‘more we give, the richer we become’, we appeal to corporates, foundations, and individuals to come forward and join us as we strive to replace hunger with hope. Through your generous online donation for India, you can make a difference in the lives of the millions of poor, undernourished, and underprivileged children across the country.  With your online charity donation, you can sponsor:

  • Mid day meal scheme in Government-aided and Non-aided schools
  • Vehicles for meal transportation
  • Thermal-insulated stainless-steel containers 
  • New kitchen set up

Needless to say, when you donate money online for any Annamrita project, you are entitled to tax benefits under Section 80G of the Income Tax Act.  

Actions speak louder than words. Act now to make the world a better place. Get involved with Annamrita today. 

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